500 Calories in 29 Minutes? Are Curves For Real …
Thursday, January 24th, 2008No doubt you have seen the ads. Weight loss clinics like Curves and Contours claiming you can burn up to 500 calories in just 29 (or 30) minutes following their circuit workout.
Wow … sounds promising … 500 calories in just 29 minutes.
Maybe this is the solution you are looking for? So like millions of others you pick up the phone and call Curves or Contours to enquire about how you too can burn massive calories while barely breaking into a sweat. Of course the nice lady on the other end of the phone sounds very convincing as she explains how the equipment is all based on the latest hydraulic technology. She tells you that the workout is based on resistance training (which is a good thing) and because it is low impact you will not be left sore with tired muscles.
All sounds fabulous right?
Here is the one question no one ever asks them though that you should…
“Can you send me a copy of the independent Scientific Research study showing that the Workout does in fact burn 500 calories in only 29 minutes for the average person?”
That will put an end to their cheery little sales presentation.
Why?
Because there simply will not be such a study … if there is I will run naked down Bourke Street in Melbourne at peak hour. For those of you who do not live in Melbourne it is a busy main road in the heart of the cityt.
How can I be so confident that I am prepared to risk the embarrassment and possibly being arrested by running naked down Bourke Street?
It is a simple matter of science…
Let me explain. I am a 6 foot 1 guy who is solidly built and carrying a fair degree of muscle. When I get on the Treadmill for 30 minutes and complete cross country training on high intensity (80% MHR) … in other words I am going flat out … I can only burn approximately 300 calories.
How is it possible then that a middle aged overweight woman could burn 500 calories in 29 minutes at a lower intensity rate?
Simple answer … It is not possible! Unless I am missing something???
Now, I am not saying that companies like Curves and Contours are blatantly lying to you!
What I am saying is that the marketing practices they use are questionable at best. They dangle the 500 calories with low intensity exercise carrot to lure you in. The truth is you will never achieve anywhere near this sort of caloric usage.
They could just have easily promised you could burn UP TO 5,000 calories in 29 minutes and the statement would have been just as accurate. In other words, even if you burn just 50 calories, then by definition you fit into their marketing claims.
Do not be misled by deceptive marketing practices!
Again … find 10 people who have achieved significant successful long term weight loss and sustained that loss for more than a year in one of these weight loss clinics. I dare you :
By the way … here is a picture I found of one such weight loss clinic just so that you know what I am talking about here. (I do hope that the lady in the yellow top is not the fat loss coach):



Recently I was reading a post by a blogger about his weight loss journey. He is like me, on a fat loss journey and tracking his progress and holding himself accountable via a blog.


